ETORO · CONTENT STRATEGIST · 2025
Consent through clarity
How do you ask for contact permissions without creating friction or fear? In this project, I audited eToro's contact discovery flow to replace high-pressure "marketing-y" language with calm, procedural guidance. By framing the feature as "network growth" and clearly explaining the benefits of syncing, I created a transparent experience that respects a user's "no" while keeping the door open for future engagement.