Specific screens, real decisions, measurable results. Deep-dives into fintech UX writing challenges.
Onboarding A/B Test
From suspicion to conversion
I redesigned a high-friction junction in the identity verification flow where broken formatting and robotic jargon stalled momentum. By replacing vague instructions with clear value and proactive reassurance, I drove a 32% increase in deposits and a smoother path to first-time trading.
View Case StudyPassword Reset
From confusion to confidence
When suspicious activity locked users out of their eToro accounts, the messaging created confusion instead of reassurance. I redesigned the experience to clearly explain what happened, what to do next, and how we're keeping their money safe.
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The Welcome Moment
From waiting to welcoming
At eToro, I redesigned the screen users land on the moment they clear KYC verification — turning a procedural confirmation into an actual welcome. By framing new members as part of the community and surfacing what to do next, the success screen became the first real moment of the product experience, not the last step of onboarding paperwork.
View Case StudyThe Tedious Form
Simplifying complexity
I redesigned the eToro securities transfer experience to turn a "tedious form" into a guided success story. By shifting the tone from persuasive marketing to action-oriented instruction, I clarified complex requirements like broker selection and identity verification. The result: a streamlined, scannable flow that prioritizes user trust over empty "marketing-y" headlines.
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Earning the Yes
Consent through clarity
How do you ask for contact permissions without creating friction or fear? In this project, I audited eToro's contact discovery flow to replace high-pressure "marketing-y" language with calm, procedural guidance. By framing the feature as "network growth" and clearly explaining the benefits of syncing, I created a transparent experience that respects a user's "no" while keeping the door open for future engagement.
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