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ETORO · CONTENT STRATEGIST · 2025

Onboarding A/B Test

From suspicion to conversion

I redesigned a high-friction junction in the identity verification flow where broken formatting and robotic jargon stalled momentum. By replacing vague instructions with clear value and proactive reassurance, I drove a 32% increase in deposits and a smoother path to first-time trading.

Onboarding A/B Test · Case Study Open fullscreen