My work at Wix spanned both native mobile and web platforms. As a UX Writer for the Mobile Apps Team, I focused on the Mobile App Builder, crafting the strings and logic that power Wix's suite of apps. Previously, I led the content design for Online Programs, specifically building the microcopy frameworks for Quizzes and Certificates. These projects represent my commitment to clear, accessible, and strategic product communication.
The Empty State A/B Test
I noticed a first impression that wasn't earning its keep. Ran a competitor audit, aligned with the company's style guide, aligned with PM, and rewrote the empty state from scratch. Then A/B tested it. The results were both great and surprising.
View Case StudyAI App Builder
I crafted clear and engaging prompts to enhance the user experience as users built their first mobile app with AI. Created a conversation framework that turns a complex technical workflow into something that feels like guided creation.
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Wix Premium Upgrade
As the UX Writer for the Wix Mobile Apps team, I led a company-wide initiative to ensure our upgrade messaging complied with Apple's regulations. Collaborating with the legal department, we developed content formulas to maintain compliance. I documented these guidelines and shared them with all UX writers. Additionally, I worked with my team to design a new premium screen, directing upgrade messaging there instead of to a package picker.
View Case StudyQuizzes & Surveys Tool
I crafted clear messaging to guide users through the creation process. Through extensive research into user needs and preferences, I informed the writing style and content strategy. Collaborating with design and development teams, I ensured the language and tone were user-centric and aligned with the brand's voice.
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Certificates Tool
I crafted clear messaging to guide users in creating and distributing professional certificates. I streamlined the process with step-by-step guidance and highlighted customizable options. Collaborating with cross-functional teams, I ensured the language was consistent and aligned with user expectations. Through iterative testing and feedback, I refined the copy to enhance clarity and usability, empowering users to recognize achievements seamlessly.
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